Making modern retail accessible to every Indian

Reliance Retail has brought the benefits of modern retail to households across a large number of Tier 2 and 3 cities, bringing value and choice to millions of discerning consumers across small towns.

Exceeding customers' expectations – Serving them what they want as they want

To keep up with changing consumer shopping behaviours and needs, Reliance Retail has significantly expanded its Digital Commerce platform capabilities over the years by adding new product categories, entering new segments, building new features and platforms that serve a diverse consumer base with pan-India coverage. Its efforts on the Digital Commerce platform have been warmly accepted by consumers, resulting in a significant increase in key metrics such as users, orders, and repeat transactions.

Helping merchants earn more customers and profits

Reliance Retail’s growth over the years has triggered a large socio-economic transformation on an extraordinary scale in India. Yet again, through the New Commerce initiative it aims to revitalise the spirit of entrepreneurship in India. The initiative endeavours to transform and grow the merchant ecosystem by modernising and equipping them with wider assortment of products, cutting-edge tools and a reliable supply chain infrastructure, thereby bringing them in line with the evolving market and customer expectations.