Social and Relationship Capital

Creating and Nurturing Vibrant Ecosystems

Highlights FY 2020-21

`1,140 crore

Total CSR spends

11,000+

Customers served for chemicals and materials

4.5+ crore

Served people in over 44,700 Indian villages since inception

426.2 million

Jio customer base

156 million

Retail’s registered loyal customer base

40+ crore

Subscribers seamlessly served by Jio services during COVID-19

Inclusive New Commerce model seeks to partner with millions of merchants and kiranas empowering them to grow their businesses

Reliance believes in creating shared prosperity, sustainably. The Company understands India’s pulse and has created value for millions of Indians across India, giving hope and wings to their aspirations. It shares deep bonds with the communities in which it operates. Reliance’s community-facing programmes have touched almost every part of India and the Company aims to broaden its reach and impact using innovation and technology.

Reliance considers the trust that it shares with its stakeholders the cornerstone of its success, which has led to its sustained and profitable growth. The Company aims to respect the rights of all its employees, including contractual staff, suppliers and local communities, across its operations and value chain. It has built inherent checks and balances to identify and prevent violation of their rights and address potential impact across the value chain. Reliance prioritises salient issues – those that make communities most vulnerable and susceptible to impact, as a result of its activities and business relationships. The Company’s policies and procedures are designed to prevent and address potential risks in a timely manner as its business grows.

Reliance’s Board-level Corporate Social Responsibility and Governance (CSR&G) Committee oversees community development initiatives, ensuring stringent due diligence, review and tracking impacts.

The three key material issues identified and being addressed by the Company under its social and relationship capital include:

  • Community development
  • Customer satisfaction
  • Supply chain management

Community Development – Partnering for Holistic Inclusive Growth

Reliance has one of the largest commitments to Corporate Social Responsibility (CSR) spends in India. It delivers on its social commitments at the site level as well as partnering with Reliance Foundation and other NGOs for wider reach. The Company’s CSR policy and initiatives outline the vision, mission, thrust areas and key requirements as per Schedule VII of Section 135 of the Indian Companies Act, 2013. Its community-focused programmes aim at bringing about societal change and bridge developmental gaps through education, empowerment led by creation of livelihoods, transformation of ecosystems, reducing gender gap and promoting sustainable development. The Company is committed to supporting the nation’s goal of Atmanirbhar Bharat (Self-reliant India). The overall CSR spend for FY 2020-21 stood at `1,140 crore. The Company’s CSR initiatives have served over 4.5 crore people in over 44,700 villages of India since inception.

Reliance’s initiatives went a long way in rebuilding disrupted livelihoods, promoting the health and welfare of people, strengthening water and food security while enabling and skilling women and youth. Its communitybuilding initiatives focus on rural transformation; education; health; sports for development; arts, culture and heritage; disaster response and urban renewal. It leverages technology for implementing developmental solutions through trained professionals.

A detailed overview of the Company’s CSR programmes and spends is presented in page 213 of the Integrated Annual Report.

HEALTH – Standing by India during COVID-19 and Beyond

Reliance is committed to enhancing access to quality and affordable healthcare in India, led by the motto ‘Health for All’. It extends care to the most vulnerable sections of society through an integrated healthcare model and network of delivery mechanisms.

During the pandemic last year, Reliance responded with the speed and agility that can only be achieved with years of value creation. The Company’s priority last year was to protect lives and livelihoods, while growing business responsibly and will continue to be its focus for the upcoming years as well.

COVID-19 created unprecedented pressure on public health systems across India. Through Reliance Foundation, India’s first dedicated COVID-19 hospital was set up in collaboration with the Brihanmumbai Municipal Corporation (BMC). The Foundation also extended its existing healthcare services to COVID-19 patients. As the second COVID-19 wave hit India, Reliance scaled up its operations to support the country’s fight against the pandemic.

Reliance Foundation is managing nearly 875 beds, including 145 ICU beds, across three locations in Mumbai. Additionally, it is setting up a 1,000-bed COVID-19 Care facility with oxygen supply in Jamnagar. Further, Reliance deployed an extremely efficient and seamless process that enabled vaccination of more than 50,000 citizens in its Sir H. N. Reliance Foundation Hospital. Reliance is supplying over 1000 MT of medical-grade oxygen per day to states to meet the needs of one in 10 patients across the country.

The Jio HealthHub, a telemedicine portal developed by Reliance Jio, allowed patients to connect with healthcare professionals, overcoming the limitations of social distancing during COVID-19. Reliance repurposed a manufacturing facility in Gujarat to make PPE kits for the COVID-19 warriors. The unit ramped up production within weeks to produce over 1,00,000 PPE kits per day for health workers and caregivers.

Reliance’s doctors and other healthcare personnel are working tirelessly to save precious lives by providing best medical care.

Under its project, Mission COVID Suraksha (Protection from COVID), Reliance provided over 81 lakh masks and safety advisory material to communities. Reliance provided more than 5.5 lakh litres of free fuel to over 14,000 emergency vehicles across 249 districts in 18 states to deliver uninterrupted COVID-19 services. Since the start of the pandemic Mission Anna Seva has provided over 5.5 crore meals for frontline workers and vulnerable communities across 80 districts, 18 states and 1 Union Territory.

Rural Transformation

Reliance has forged deep and lasting relationships with the communities in locations where it operates and aims to bring about equitable development across the country. Its Rural Transformation Programme supports communities that lack livelihoods, water, food and nutrition and encourages women empowerment. The Company has empowered over 44,700 villages through a range of innovative interventions that deliver on both its social commitments and sustainability goals.

Reliance’s Coal Bed Methane (CBM) field produces about 14,000 m3/ day water as a by-product of CBM extraction. This water is being channelised to 55 farm ponds built in or around adjacent farms or nearby wells, which in turn has helped 350 farmers undertake round-the-year farming across 750 acres and increase earnings. Further, existing ponds are being deepened and desilted to increase their capacities. Over 1 lakh KL of water has been conserved and reused through these farm ponds.

Reliance Foundation partnered with U.S. Agency for International Development (USAID) to launch the WomenConnect India Challenge to support innovative solutions to close the gender-digital divide.

In addition, during the year, livelihood trainings were conducted in collaboration with various agencies, covering over 1,700 Self Help Groups (SHGs) supported by end-to-end mentoring, bank and government department linkages.

Delivering healthcare, safety and hope

Interior rural areas suffer from lack of adequate local healthcare facilities. Mobile Medical Units (MMU) play a key role in augmenting primary healthcare capacities in these areas.

Impacted by the pandemic, Shreemati Poonam Baiga, the pregnant wife of a migrant worker, had to return to her native village Shahdol with no means to take care of her medical expenses. Lack of prenatal and antenatal care and institutional deliveries lead to high infant mortality rates in India. The MMUs run by Reliance Foundation provided her with the imperative health checkups, counselling, medicines and supplements. They also ensured regular check-ups to help her give safe birth. Four Mobile Medical Units (MMUs) run by Reliance Foundation provide critical primary care to 150 villages of Shahdol, Kotma and other villages in the Shahdol-Phulpur Gas Pipeline (SHPPL) corridor. These MMUs also helped in complementing government efforts for COVID-19 care and treatment. The Foundation also provided dry ration kits to more than 1,500 poor households and food to 40,000 through a central kitchen at Shahdol village.


Water Resources for All

Lack of irrigation facilities makes small and marginal farmers susceptible to the vagaries of rains. Chal-Khal is an age-old, simple and costeffective water conservation model popular in Uttarakhand.

It enriches the soil, recharges groundwater and improves access to water. Led by SHGs and local community members, 41 villagers through ‘Shramdaan’, or voluntary labour, with the support of Reliance Foundation and local authorities, helped 24 villages in Uttarkashi, Uttarakhand to construct two Chal-Khals for their region in March 2021. This enhanced access to water in the region and is improving the water table by recharging groundwater. With the help of Reliance Foundation, over 6,400 ha additional land was brought under irrigation through water harvesting and conservation efforts across India. Additionally, Reliance created over 131 lakh m3 of rainwater harvesting capacity and improved access to drinking water for 517 villages during FY 2020-21.


Livestock Care

Livestock farming generates additional income for farmers, especially in the arid regions where income from agriculture is often poor or uncertain.

Kiran Turadkar (45) of Wagdaon village in Chandrapur, Maharashtra runs his household on income from agriculture and livestock farming. When his buffaloes suffered from lumpy skin disease and could not be put to work, he had to pay to hire buffaloes from others. Reliance Foundation Information Services apprised Kiran of a free livestock treatment camp where he got his animals treated and received medicines for them free of cost. Reliance supported and treated over 1.9 lakh livestock through better nutrition, healthcare and animal husbandry practices during FY 2020-21.


Joining Hands for Better Harvest

Reliance Foundationmentored Tirkut Krishak Farmer Producer Company in Jharkhand provides affordable inputs to small and marginal farmers

It establishes the critical forward and backward market linkages to ensure a robust supply chain management for farmers. Pankaj Yadav, a progressive farmer from Jharkhand’s Deoghar district was struggling to find seeds when he decided to sow maise in April to improve his yield and go-to-market faster. The FPC, through a Reliance Foundation mentored SHG, not only delivered seeds at Pankaj’s doorstep but also provided expertise on innovative farming practices. The Foundation’s timely support and Pankaj’s hard work helped him take a bountiful harvest early to the market and command a better price. This holistic ecosystem fostered by Reliance Foundation is enhancing livelihoods across India. Reliance supported 30 Farmer Producer Organisations (FPOs) across 12 states to strengthen market access for 43,000 farmers. These FPOs transacted `94 crore worth business and `26.2 crore produce sales through digital linkages during FY 2020-21.

Education

Reliance adopts a multi-pronged approach with an aim to ensure no child is left behind. Quality education is provided to 15,000+ annually through 14 Reliance Foundation Schools. Through Reliance Foundation, the Company has partnered with 244 schools across seven states, positively impacting more than 1,700 teachers and over 64,000 students through digital classrooms. The Dhirubhai Ambani Scholarships have supported 12,776 deserving students across India, including 50% women scholars and 20% differently abled students since its launch in 1996. The programme has partnered with 27 State Boards, CBSE Board schools and junior colleges to identify top-ranking students for the scholarship.

Making Nutritious Food Accessible to Students

Several studies provide a direct link between learning outcomes of the students and their nutrition.

Mahananda Vishwas Phad of Kasarvadi village Maharashtra is an anganwadi worker who understands the role of nutrition in children’s growth and development. Reliance Nutrition Garden project trained Mahananda to grow 13 types of vegetables and fruits. Today, she uses self-grown fresh produce to make nutritious meals for the anganwadi children. During the pandemic, these nutritious meals not only fed the children but also other families in need in the village. Reliance has supported over 10,000 Reliance Nutrition Gardens during FY 2020-21. Reliance also partnered with many other reputed NGOs to provide nutritious and appetising midday meals daily to government primary schools.

Jio Institute

Reliance is setting up Jio Institute, a research focused multi-disciplinary higher education institution, in Navi Mumbai, Maharashtra. The campus is planned to be green, digital-first, and accessible at its core. Jio Institute will offer full-time academic undergraduate, post-graduate and doctoral programmes that would be research focused and interdisciplinary and encourage students and faculty to pursue research to solve national and global problems. Jio Institute has signed memoranda of understanding for collaborations with global universities including the Nanyang Technological University (Singapore), University of Toronto (Canada) and the University of Manchester (UK). The collaborations will encourage student and faculty mobility, research partnership and knowledge sharing. Jio Institute will also commission a Digital Library to serve as a hub for accessing quality information and resources and expects it to become a center of excellence for collaborative knowledge creation.

Sports for Development

Reliance Foundation’s unique ‘Sports for Development’ programme promotes sports as a medium of learning and building leadership capabilities among the children and the youth of India. Supported by a holistic set of interventions, this programme offers a free and robust platform to budding athletes to develop their talents and prowess in multiple sports across India. The programme creates national and international opportunities for India’s sporting talent to shine and strengthens the country’s sporting ecosystem. Reliance Foundation’s Junior NBA programme features NBA, WNBA and NBA G League players, legends and coaches who mentor students on skill development, leadership and life skills. During FY 2020-21, Reliance conducted virtual sessions on fitness, nutrition and well-being of athletes to reach over 4,000 athletes and ~250 coaches through digital workshops

Strong strides forward

The Reliance Foundation Odisha High Performance Centre (HPC) established in collaboration with the Odisha Government aims to improve the standard of athletics across the state and the country.

It focuses on producing homegrown athletes who can achieve national and international success. Two athletes from the HPC – Amlan Borgohain and Dilip Naik– participated in the 24th National Federation Cup in Patiala in March 2021 and returned with Personal Best (PB) timings in the 100m, and in the 800m and 1,500m races, respectively. With proactive support from the state government since operations began in 2019, athletes from the HPC have won at various competitions and progressed rapidly. Borgohain, for instance, has gone from a complete unknown to becoming one of India’s best sprinters today. In the past year, he has improved his personal timing by running an incredible 5m faster in the 100m sprint.

Disaster Response

Natural disasters leave devastating trail on human lives and livelihoods. In developing countries like India with its wide socio-economic gaps, the impact is heightened. Reliance Foundation’s disaster response programme offers a two-pronged approach to alleviate the pain of the impacted. The programme provides early warning advisories to build preparedness within communities and ensure speedy response in the immediate aftermath of disasters. Reliance teams on ground directly engage with the affected communities, bringing together its strengths of managing human resources and deploying Information Technology (IT) to provide relief efficiently and effectively.

Early warning and post-disaster advisories from the Company have reached more than 10 lakh people across 7 states and 2 Union Territories last year.

Through Reliance Foundation, Reliance extended support to coastal communities impacted by cyclones (Amphan, Nisarga, Burevi and Nivar), the flood-affected communities of Uttarakhand and Andhra Pradesh and those impacted by locust attacks during FY 2020-21.

Customer Satisfaction - Ensuring Sustainable Growth

Reliance aims to become the world’s most customer-focused company and actively strives to achieve customer delight. It provides customers with a wide range of choices, an outstanding value proposition, superior quality and unmatched experience across all its businesses. Further, the Company develops new products and services with an aim to ensure the health and safety of its customers. The Company believes customers are key to a sustainable future and earning their trust motivates the Reliance team to exceed customer expectation every time.

Customer satisfaction surveys:

To keep a pulse on customer experience, the Company conducts regular satisfaction surveys to seek and incorporate their feedback to develop better products and services. Customers can reach Reliance round the clock through several channels customised for each business line. The customer feedback received is channelised into outcomes subject to the nature of business. For example, in the case of Reliance Retail, the robust customer feedback mechanism provides actionable market insights to improve customer experiences and performance; while in case of Jio, the feedback surveys capture vital insights in terms of customer onboarding, usage of services and devices, and customer experience of issue resolution. This customised approach to engage with customers across its varied businesses has supported the Company’s endeavours in developing and adopting new and emerging technologies and strengthening product stewardship.

Enhancing customer experience:

Reliance is improving customer experience across its businesses through digitisation. Measures such as collaborative planning through Customer Relationship Management (CRM) platforms to effectively manage demand and use of mobility apps for approvals, account management and customer visits have helped deliver service excellence to customers. Deploying AI and ML tools to detect changing patterns of customer behaviour has helped Reliance design better products and services, resulting in customer delight and enhanced personalisation. Initiatives such as a secured document sharing platform (E-Room) for effective collaboration with internal as well external bodies were developed primarily with a workfrom- home focus during the pandemic. Reliance Retail has ensured incessant supply of essential food and other items to millions of Indian families during pandemic

Vendor-managed inventory:

A seamless Vendor Managed Inventory (VMI) has been launched to improve customer satisfaction by assuring supply and reduced working capital requirement resulting in efficiencies of cost, supply and service.

Data privacy and security:

Reliance pays stringent attention to data privacy and data security. Jio privacy and security programme maintains the highest-level focus on three key aspects – embedding security in design, effective governance and enabling organisation-wide security awareness. A highly effective governance structure with seamless processes ensures asset security, customer data privacy and reduced incidences of security breaches.

As on March 31, 2021, 993 customer complaints were received of which 957 were successfully resolved. Subsequently, most of the remaining complaints have been resolved.

Supply Chain Management – Building Inclusive and Sustainable Supply Chains

Reliance’s products and services portfolio touch almost all Indians daily, cutting across economic and social spectrums. This necessitates the establishment of a strong, resilient and sustainable supply chain to support the Company’s growing businesses and customer needs. Reliance businesses -Retail, Digital, O2C, Exploration and Production – are powered by robust and sustainable supply chains.

The Company shares strong partnerships with its vast pool of suppliers and partners. This has enabled it to build and run world-class supply chains that are critical for its growth. In turn, Reliance creates value for its partners, giving them impetus to grow sustainably and in turn deepen value creation for others. This cycle of value creation plays a key role in powering India’s overall economic prosperity. The Company enables and empowers its supplier partners through capacity building, by deploying best-of-breed production and business practices and by ensuring sustainability across the value chain.

Transparent and Efficient Evaluation, Selection and Management of Supply Chain

  • Evaluation: All suppliers are compliant with the Reliance Group Business Partner Code of Conduct (BPCOC). Social factors such as local sourcing, indigenising operations, compliance with labour-related requirements, human rights and environmental factors such as green packaging, regeneration and safe disposal serve as essential pointers in evaluating supplier partners.
  • Onboarding: Suppliers are onboarded through a rigorous three-step process that involves robust qualification and structured performance management and evaluation.
  • Managing partnerships: Ongoing collaboration helps maintain longterm productive relationships with suppliers. The retail business is investing in building state-of-the-art supply chain infrastructure in India by linking all major sourcing locations through an automated, modular, reliable and scalable warehousing, logistics and last-mile fulfilment ecosystem. The O2C business enjoys a 5X bigger distribution footprint than the nearest competitor in India through its unparalleled logistics and supply chain network, which leverage multi-modal logistics.

Partnering for Growth in the Digital Era

Reliance is playing a key role in spearheading India’s ‘digital’ evolution. It is partnering with global technology leaders, collaborating with promising Indian start-ups and deepening the pool of Intellectual Property (IP), and these initiatives are giving it the leading edge in its journey towards the digital. JioGenNext is helping promising start-ups progress towards their goals of exponential growth through the Jio ecosystem. The platform hosts start-ups that are actively engaged in developing products and services facilitating digitalisation of small and medium businesses (SMBs). JioGenNext is currently supporting 159 start-ups with the addition of 22 start-ups during FY 2020-21. The hyperlocal JioMart digital commerce platform that was launched swiftly following the onset of the pandemic, rose to the occasion to service customers across 200 cities, bringing them essentials at their doorsteps to meet the need of the hour. Alongside, the business expanded its partnerships with merchant partners under its inclusive New Commerce model ensuring consistent availability for kirana partners across 33 cities .

Fighting the Pandemic: Providing Accessibility to more than 40 crore Indians

Through FY 2020-21, Jio’s high-speed telecom backbone connected more than 40 crore Indians and thousands of organisations with an aim to ensure they could continue their lives, whether they were working or studying from home or seeking health and medical support.

This went a long way in keeping India on the move during COVID-19. Reliance Jio continues to revolutionise digitalisation in India with data consumption in excess of 5 exabyte per month on its network. It offers a unique bundling of device, connectivity and content for its over 100 million subscriber base across India. Reliance Jio has a customer base of 426.2 million as on March 31, 2021.

Focus Areas

Despite the challenges of FY 2020-21, Reliance delivered on its business and social commitments guided by its late founder Chairman Shri Dhirubhai Ambani who said, “Pursue your goals even in the face of difficulties and convert adversities into opportunities”. The Company’s unwavering efforts during the pandemic are testimony to its resilience, passion for growth and inclusion, which help it sustain the trust of its stakeholders.

As India continues its progress to become a digitalfirst, financially resilient and equitable growth driven nation, Reliance is reshaping, expanding and building new capabilities to support the changing needs of the country. The Company is scaling one of the world’s largest cutting-edge telecom backbone, creating a unique retail footprint that spans the smallest outlets, developing digital channels to cater to millions, ensuring India’s energy self-sufficiency through environmentfriendly sources and bringing in new materials that are sustainable. Thus, Reliance is well-equipped to give expression to the idea of a new India for the new generation.

As Reliance strengthens its fight against the pandemic and rebuilds lives, it stays committed to deliver on its goal of ‘Made for India. Made in India’ – connecting ideas, innovation and purpose to improve billions of lives. In doing so, it will continue giving wings to every stakeholder as they aspire to dream bigger and aim higher.